How to choose your domain name

1) What is a domain name?

A domain name is the string of characters which are used to identify websites on the internet. The name is typed in to the address bar of the browser for example tjdesignuk.com or google.co.uk.

2) Best practices

Your domain name should be relatively short, simple, reflect your business and be easy to say out loud.

If the domain name is not too long, you may also add keywords to help with the search engines for example the location of your business or one of the core services you provide.

3) Domain name types

There are many different domain types and the part at the end is called a top-level domain (TLD). If you are a business trading within the UK, it’s always good practice to choose a TLD which ends in uk as it’s considered more trustworthy and identifies your location.

Here is a list of the most popular domain name types..

.co.uk – Designated for the United Kingdom
.com – Commercial businesses
.org – Organizations (generally charitable)
.net – Network organizations
.gov – U.S. government agencies
.mil – Military
.edu – Educational facilities like universities

4) How to find out if your chosen domain name is available

Visit DomainTools and enter your potential domain name to find out if it’s available to be registered.

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