Ultimate guide to setting up & optimising a Google My Business page

Quite simply, a Google My Business page helps customers to find you. It can increase your position in the search engines in particularly local search results.

Please note at the time of writing Google My Business allows you to perform the following steps however due to the current pandemic, they may have to introduce limited functionality.

How to add your listing

The dashboard

Go to the Google My Business Dashboard and click on Sign In on the top right hand side (you will need a pre-existing Google account to do this).

Adding your location

Click on add location > add single location.

Adding your business

Type in your business name and click on ‘add your business to Google’ (the search bar will aim to find your name and address so select this option if this is available).

Adding your services

Select from the list of services (add custom services if your services for your category are not listed).

Adding your location

Select a location and add the address of your business.

Checking your map position

Re-adjust the marker on the map by dragging to a new position if required.

Adding service areas

Add the areas your business provides services for. This shows in your listing and helps bring customers so add as many as possible.

Adding further details

Add your business phone number and web address if you have one.

Finish and verification

Finish and check your address. You will receive a postcode in the mail for verification (this normally takes up to 4 days but could be delayed due to Covid-19).

Once you have received the postcode, log in and add the code under this section and your listing will appear on Google like this…

How to optimise your listing

Completing your profile

Complete your profile by adding your hours, description of your business and uploading a logo (tip: click on home on the left hand side to return to the dashboard at any point). Your logo will need to be square to appear correctly, contact me if you need support with this.

Adding more information

Add as much information and media as you can. Including attributes (e.g. “wheelchair accessible,” “free wifi”), the day and year you opened, behind the scenes, before and after photos etc.

Creating regular posts

Create regular posts to notify customers of regular news, what’s new, updates for Covid-19 etc.

That’s all there is to it folks. If you want to take it once stage further and promote your new page, check out this link to download social media posts, posters and free stickers.

I hope this tutorial helped you set up your Google My Business page. Please do get in touch if you need any support or I would love to hear from you to see how you on.

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